Marketing Articles

Obtaining publicity is similar to obtaining free advertising, except better, as the advertising comes in the form of a trusted third party recommendation or mention. Third party endorsements have great credibility to viewers, listeners, and readers a...

There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-Col...