Search Engine Optimization (SEO) Articles

First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what ke...

Are shades of grey SEO really Black Hat SEO? Black hat SEO is a strategy which gets a web page or entire site banned from a search engine. A shade of grey is when you use a black hat strategy but your site has not been banned yet. Remember the acrony...

With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines! Because while it's true that there are many facto...

I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a...

Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your...

Introduction Why does a FLASH intro need SEO? Flash, the great SE killer, is basically nonspiderable, although there are reports of the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external wor...

Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web si...

Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website: Include keyword phrases in your title tag: Think of a title tag as the name above a shop. Imagine you are walking down a busy stree...

About directories: A directory is simply a web site that contains a categorized listing of links from around the web. They aid surfers to locate the 'best' and most informative links for a particular category. For example a category may be called 'Ho...

The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. * Specifying no title for your page * I cannot stress how important the title of a web page is. Failing to specify a d...

The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags a...

1. Google love ... Google and all its programming is not some form of enemy - unless you are a piece of web scum, that is. Google is based on the idea that it should help people FIND WHAT THEY ARE LOOKING FOR. That's all. Sit with the statement above...

Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. like they use to. Yahoo, on ...

After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a th...

In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now...

If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any short...

If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test dr...

Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listi...

Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Almost no one knows the exact algorithms of the search engines. ...

I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge. Along the way I was thinking this would be really neat to see, a lot of companies doing the same things really, a...

Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun. These Search Tips were found on the Following Google web page http://www.google.com/help/operators.html 1 ...

When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine ...

There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity." Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the ...

It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately - with the advent of the Internet - information. Even in the early years of the Internet, before it evolved to include Web browsers, there were text based s...

Web site owners need to have realistic expectations when it comes to the world of keyword selection. It's essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that are not vague or generic—those broad...

I admit it, our SEO services are pretty bad. Speaking of bad, the Beatles couldn't sing a tune, John Grisham has never written a decent novel, Dell makes crappy computer's, TiVo's and iPods suck, the Lord of the Rings movies lacked imagination and vi...

Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales. Sound keyword research is the first ste...

The robots.txt file is an exclusion standard required by all web crawlers/robots to tell them what files and directories that you want them to stay OUT of on your site. Not all crawlers/bots follow the exclusion standard and will continue crawling yo...

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website. It's called keyword optimization. Why is it important? Because Keywords...

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization. Based on our several years of SEO experie...