Search Engine Optimization (SEO) Articles

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marke...

Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, b...

When you get an e-mail from SEO Company with content similar to this: "We submit your site on X00.000 search engines and directories…" Stay far away from companies which offer you to submit your site on thousands of directories and search engines. ...

Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will b...

In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself Y...

In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads.info/2004/august-11.html I discussed how Google's Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit an...

Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links. But how to get a high Pagerank? (Let's clarify: saying '...

On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player ...

Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you.. Tip 1 - Hide And Seek Do not use hidden text on your website. ...

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optim...

Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index! With countless search engine marketing techniques being employed these days, and contrast...

Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below. 1. Research keywords - Before you start to build your web site you should research your keyword...

Searching online can not only be fun, but you sometimes need to be downright inventive. For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly. Unfortunately w...

Before anyone can start optimizing a web site, you must understand how search engines work. Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the ne...

Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Why do you want to get Number 1 in Google? "Because it's good to be there isn't it? It means ...

The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them. First thing you must do is find a web...

Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor ...

Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I w...

There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. 1. Bad Neighbourhood...

I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%...

Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to tar...

1. Additional Exposure For Your Site. At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profi...

Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content o...

Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page. ----------------------------- Do you have regularly updating...

If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.com " or "two" in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one ...

There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never sp...

News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new dev...

In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no l...

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source c...

This article will cause many companies to stir, but it's about time someone started speaking against these services. It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umptee...