Search Engine Optimization (SEO) Articles

Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders. Just do not starve your potential customers by forgetting to have the food they like: ample helpings of benefits tips rich in protein (practical...

Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization? Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search ...

The search engine giants are locked in an all out power struggle to get your attention and patronage. Over the past 6 months there have been many changes. The big guys are getting even bigger, but there are a number of new players vying for your p...

While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day. "We can get your site to be number one in the search engines for the top 20 search terms you cho...

If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it h...

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefit...

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day? A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. Th...

There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of ...

As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to...

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or ...

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technolo...

It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficu...

At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find...

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!)...

Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does. Search engines aren't all that different from people. When faced wit...

In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines. But a search engine listing alone does not assure you will receive...

With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization. Google Local tracks down local stores and businesses...

If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo's Australian rankings. For quite a while, it had be...

Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links? Bob: There are a number of reasons to have links pointing to your site. But let's start with th...

The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal. Go...

This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K...

Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seem...

When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things. If someone offers you fast results they may be pulling your leg. If you aren't listed on search engines the average time to be index takes ...

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also u...

Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may ...

If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to ...

It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it. So should you hire a consultant? Search engine traffic make up at least 85% o...

What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood. Most definitely, you're hoping for s...

We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"- you can achieve professional SEO results...

Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction. By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cook...